Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural search results. Usually, the earlier a site is presented in the search results, or the higher it ranks, the more searchers will find, and most likely, visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing your website relevance, my SEO services consider how search algorithms work and what people search for. SEO services may involve a website coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Better results are achieved when you include unique content to a site, ensuring that content is easily indexed by search engine robots, and making youe website more appealing.

Please note that some web developers rely on the such called Black Hat SEO (a.k.a. smapdexing) by using methods such as link farms and keyword stuffing that tend to harm search engine user experience. In most cases, search engines will be notified and they will look for sites that employ these techniques and may remove their search results.

My approach to Search Engine Optimization

Keywords are words or phrases your potential client may use to find your business using a search engine such as Yahoo!, Google or Altavista, just to mention a few. Currently there are hundreds of Search Engines, some of which are specialized on a particular category.

The most used Search Engines:

When people are using Search Engines to find products and services, they use keywords and phrases in order to get the results, for example if you have a cleaning company in Fernandina Beach, "fernandina beach cleaning" is called a keyword. That keyword is what people will use to find your company using search engines. Most websites have around 30 keywords that are the most relevant to their content.

My Search Engine Optimization Services will make sure that all the relevant words withing your website are selected as keywords, in order to "tell" a Search Engine that your website is relevant, then we submit your website to all major Search Engines (and to docens of small search engines as well) attaching the relevant keywords to every single one of your pages. This will improve your rank among the results.

The correct placement and positioning and tags of the keywords is also important, Search Engines need to know which of the words withing your website are relevant keywords and which ones to obmit.

Search engines each have a "spider" (a.k.a "crawler) that is a very powerful program designed to go through millions of web pages and read them prior to listing them. These spiders then analyze the data they have gathered and rank all those pages based on how relevant is are your pages for each keyword you supplied to them.